Monday, August 13, 2007

Citysearch Ad Buyer Beware

Industry estimates put Citysearch ad spending in the $100 million/year range. The company buys keywords using AdWords (as well as with Yahoo! and other search engines) and then directs a visitor to sponsored listing, offsetting the purchase price of the click and potentially earning a profit. Citysearch is the most profitable search arbitrage site on the web.


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